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National Payroll Week in the News Each year the NPW message "America Works Because We're Working for America®" resonates from coast to coast due to APA's ongoing public relations efforts. Using all media outlets-television, radio, print, and the Internet-APA spreads the word about the importance of celebrating our nation's payroll professionals and learning ways to maximize your paycheck through utilizing pre-tax withholding.
NPW 2012 NPW in the News Celebrate Payday, Flex Your Paycheck NP APA and Diamond Sponsor ADP teamed up to create educational documentaries on the importance of payroll and its impact on the lives of most every worker. Watch the American Milestones documentary. A longer documentary was also created, expanding on the important role of payroll professionals. Watch the documentary. View the NPW TV Commercial, set to air around NBC's "Today Show", Fox Business Network, Fox News, and MSNBC. NPW on the Radio An audio news release about MasterCard Money Matters National Education Day was aired on hundreds of radio stations during NPW. Listen to the ANR. NPW Advertising View the 2012 NPW print ad, which will appear in USA Today, the NY Times Magazine, Journal of Accountancy and more during NPW. See all of the NPW 2012 scheduled advertising.
Prior Campaigns NPW 2011, NPW 2010, NPW 2009, NPW 2008, NPW 2007, NPW 2006, NPW 2005, NPW 2004, NPW 2003
NPW Advertising View the 2011 print ad, which will appear in respected publications during National Payroll Week. See the NPW 2011 scheduled advertising. NPW on TV The NPW paycheck, APA employees and chapter members appeared on the CBS Early Show during the week of NPW. NPW on the Radio Eileen Gaughran, Senior Director of Communications and Vendor Relations, was interviewed multiple times this year for NPW. Listen to one of those interviews. "Getting Paid In America" Survey Results The results are in! See the responses thousands gave on trends and issues that affect how we get paid by viewing the 2010"Getting Paid In America" survey results. "Getting Paid In America" Survey Grand Prize Winner Michelle DeJohn of Syracuse, N.Y. won the 2010 "Getting Paid In America" grand prize, a free paycheck and a trip for two to Las Vegas! Read more on Michelle and her big win in the January 2011 issue of PAYTECH. * $1,884; the Grand Prize is a biweekly paycheck (gross amount), based on the average weekly wages of all workers covered by state and federal unemployment insurance laws for the fourth quarter of 2009 (per the Bureau of Labor Statistics). NPW Advertising View the 2010 print ad, which will appear in respected publications during National Payroll Week. See the NPW 2010 scheduled advertising.
APA made its yearly visit to the CBS Early Show during the week of NPW. Watch APA staffers and the NPW dancing paycheck publicize National Payroll Week live on national TV. NPW on the Radio APA distributed a 30-second Public Service Announcement to radio stations across the country for NPW 2010! Listen to the PSA that encourages listeners to fatten their paychecks. "Getting Paid In America" Survey Results See what more than 40,000 people think about getting paid in America! Check out the 2009 "Getting Paid In America" survey results. "Getting Paid In America" Survey Grand Prize Winner Michelle Wood of Intuit won the 2009 "Getting Paid In America" grand prize, a free paycheck and a trip for two to Las Vegas! Look for more on Michelle and her prize in the January 2010 issue of PAYTECH. * $1,876; the Grand Prize is a biweekly paycheck (gross amount), based on the average weekly wages of all workers covered by state and federal unemployment insurance laws for the fourth quarter of 2008 (per the Bureau of Labor Statistics). NPW on TV APA went back to the CBS Early Show during the week of NPW 2009. Watch APA staffers and the NPW dancing paycheck publicize National Payroll Week with the Early Show hosts. NPW in Print APA raised awareness of the "Getting Paid In America" survey results by distributing three press releases nationwide. The releases were entitled "Most Americans Living Paycheck to Paycheck, Still Contributing to 401(k)," "Employees Confident Paycheck Is Accurate," and "More Employees Want to Be Paid Electronically." NPW Advertising The payroll profession is getting great exposure! Check out the 2009 print ad, which will appear in respected publications during National Payroll Week. See the NPW 2009 scheduled advertising. NPW Advertising National Payroll Week's ready for its close-up! See the 2008 print ad that appeared in national publications, during NPW and see how important your paycheck is in the first professionally produced NPW commercial. The ad will air during the week of NPW on NBC's Today Show, CNN's Anderson Cooper 360 and MSNBC's Countdown with Keith Olbermann. NPW will gain national exposure in leading publications, websites and TV stations this year. See the NPW 2008 scheduled advertising. NPW E-card Do the Payday Shuffle! Insert a friend's picture and watch them dance for their paycheck with the E-greeting card from American Greetings. NPW on TV APA made a special visit to the CBS Early Show during the week of NPW. Watch APA staffers and the NPW dancing paycheck publicize National Payroll Week. APA distributed a Video News Release (PC, Quicktime) that encourages employees to save up to 35% on qualified daycare and medical expenses by enrolling in Flexible Spending Accounts. NPW on the Radio APA created an Audio News Release that highlights the increasing costs of daycare and urges listeners to participate in Flexible Spending Accounts. "Getting Paid In America" Survey Results The 2008 "Getting Paid In America" results are in! See what more than 45,000 people think about various topics related to getting paid in America. "Getting Paid In America" Survey Grand Prize Winner Janine Szynkowski of Ohio is the 2008 "Getting Paid In America" grand prize winner! Janine is the lucky recepient of a free paycheck* and a trip for two to Las Vegas. Look for more on Janine and her prize in the January 2009 issue of PAYTECH. * $1,796; the Grand Prize is a biweekly paycheck (gross amount), based on the average weekly wages of all workers covered by state and federal unemployment insurance laws for the fourth quarter of 2007 (per the Bureau of Labor Statistics). NPW on the Radio APA produced two Audio News Releases. The first covered the "Getting Paid In America" survey, while the second explained ways to give yourself an instant payraise. Both ANR's have reached a combined, potential audience of 198.3 million listeners. NPW in Print APA distributed two press releases nationwide to highlight NPW. The releases were entitled "Give Yourself An Instant Payraise" and "Taking a Survey Could Take You to Las Vegas." NPW Advertising NPW was seen in top publications, websites and TV stations this year. Click here to see the NPW 2007 scheduled advertising. Forbes magazine ran a special payroll section in its Sept. 17th issue, which highlighted NPW and the payroll industry. Click here to see the NPW 2007 commercial that appeared on CNBC Sept. 1st.
"Getting Paid In America" Online Survey Contest Sally Thomson from FBL Financial Group, Inc in Iowa was chosen as the 2006 Grand Prize winner of the "Getting Paid In America" online survey contest. Thomson won a five-day, four-night trip for two to Las Vegas and a free paycheck! "Getting Paid In America" Online Survey The NPW 2006 "Getting Paid In America" online survey was extremely successful to date with over 30,000 respondents! To view the results of the 2006 NPW online survey, "Getting Paid In America," click here. NPW Online Many people wished payroll professionals a happy NPW in 2006 with the NPW e-greeting card. Click here to view a copy of the e-greeting card. NPW on TV NPW Diamond Sponsor ADP and APA partnered to produce a video news release to educate new workers about the benefits of pre-tax and tax advantaged payroll deductions. Click here to play this informative release.APA produced a video news release providing tips to help workers maximize their paychecks. The release was extremly successful, reaching nearly 40 million potentional viewers! Click here to play this release.
For NPW 2006, APA produced the first ever TV Commerical for NPW! The thirty second spot ran around The Suzie Orman Show on CNBC the two weekends before NPW. Click here to view the commercial.
NPW on the Radio NPW Diamond Sponsor ADP and APA partnered to produce an audio news release to educate new workers about the benefits of pre-tax and tax advantaged payroll deductions. Click here to listen.
APA produced two audio news releases for NPW 2006. The first highlighted the NPW "Getting Paid In America" survey, the second gave workers tips to help maximize their paychecks. To hear the "Getting Paid In America" audio news release, click here. To hear "Paycheck Tips," click here.
NPW in Print National Payroll Week 2006's print advertising campaign appeared in many of the nation's top publications. Click here to view the NPW 2006 AD! APA and NPW media partner Forbes magazine worked together create a special payroll section appearing on newsstands September 4, 2006. To view this information feature, click here. Latest News The APA applauds IRS decision to reinstate rules that allow employees to donate leave time through their employer to provide financial assistance for victims of Hurricane Katrina. Click here to view APA press release. NPW on TV APA's Sr. Manager of Government Relations, Scott Mezistrano discussed NPW on the Money Matters show, shown on the award winning Comcast Network. Click here to view the interview. NPW Diamond Sponsor ADP and APA partnered to produce a video news release highlighting the importance of direct deposit and payroll cards. Click here to play this informative release. NPW in Print National Payroll Week 2005's advertising campaign appeared in many of the nation's top publications. Click here to view the NPW 2005 AD! APA worked with NPW media partner Forbes magazine to create this special payroll section appearing on newsstands September 5, 2005. Click here to view. NPW on the Radio For NPW 2005, APA again distributed an audio news release. The 2005 ANR publicizes the NPW "Getting Paid In America" online survey and urges America's workers to weigh-in on key issues affecting how they get paid. Click here to listen to the NPW 2005 survey ANR. Two APA staff members were interviewed about NPW for several San Antonio radio stations. Click here to listen to their aired interview. NPW Diamond Sponsor ADP and APA partnered to produce an audio news release highlighting the importance of direct deposit and payroll cards. Click here to play this informative release. NPW Online Many wished payroll professionals a happy NPW in 2005 with the NPW e-greeting card. Click here to view a copy of the e-greeting card. "Getting Paid In America" Online Survey The NPW 2005 "Getting Paid In America" online survey was the most successful to date with nearly 30,000 responding. To view the results of the 2005 NPW online survey, "Getting Paid In America," click here . "Getting Paid In America" Online Survey Contest Kathy Dziekan was chosen as the Grand Prize 2005 winner of the "Getting Paid In America" online survey contest. Dziekan won a five-day, four-night trip for two to Las Vegas and a free paycheck! Click here for more information.
Again this year, APA is focusing attention on NPW using advertising and the media. Read on for more information.
NPW
on TV
WOAI, the NBC affiliate for San Antonio, TX , interviewed APA Sr. Director of Education & Training Jim Medlock on tips for stretching a paycheck. The story appeared on the 10 o'clock newscast and was seen by over 100,000 viewers! Click here to see the story.
NPW on the Radio ADP and APA also teamed to produce an audio news release that mirrors the information contained in the video news release. The release was distributed nationwide to run during National Payroll Week. Click here to listen.
To publicize the NPW "Getting Paid In America" online survey, APA distributed an audio news release encouraging America 's workers to weigh in on payroll issues affecting them. This news release ran nationwide, reaching an audience of more then 16 million. Click here to listen.
NPW in Print APA launched a nationwide advertising campaign designed to convey the NPW message and encourage America 's workers to celebrate. This ad appeared in The New York Times Magazine, The Wall Street Journal, USA Today, U.S. News and World Report, and a variety of industry publications. Click here to view the NPW 2004 ad. NPW Online For NPW 2004, APA teamed with American Greetings to create a custom online greeting card especially for payroll professionals. The card was the perfect way to show appreciation, or simply acknowledge the hard work of your payroll staff and colleagues. To see a copy of the card click here. "Getting Paid In America" Online Survey The NPW 2004 online survey, "Getting Paid In America," was a huge success, garnering more than 22,500 responses. To view the results of the 2004 NPW online survey, "Getting Paid In America," click here . "Getting Paid In America" Online Survey Contest Linda Talipan of Danville, Pennsylvania was chosen as the Grand Prize winner of the "Getting Paid In America" online survey contest. Talipan, a senior tax accountant for Pennsylvania-based Geisinger Health System, won a five-day, four-night trip for two to Las Vegas and a free paycheck! Click here for more information.
Last year the NPW
message reached more than 55 million readers, listeners, and
viewers!  To
celebrate NPW 2003, Platinum sponsor Kronos Incorporated produced
a video
news release (VNR) highlighting the role technology has
played in improving the workplace and automating the payroll
process. The VNR ran on select stations during NPW for a total
viewing audience of over 100,000.  Fox
10 Arizona Morning, a Phoenix, AZ-based morning show, did
a feature about NPW on September 3, 2003 , and interviewed
APA Vice President Jeff Geisler on tips for maximizing one’s
paycheck. View
clip!
 The
grand prize for the 2003 NPW online survey, “Getting
Paid In America,” was presented to Dawn Biese of Miller
Electric Manufacturing Company in Appleton , WI . The official
paycheck presentation attracted local media attention. ABC
affiliate WBAY-TV, which reaches 59,000 viewers, covered the
event, as well as CBS affiliate WFRV-TV, which reaches 41,000
viewers.NPW hits the airwaves To promote the National Payroll Week 2003 Online Survey, APA ran a radio segment on radio stations nationwide. This segment reached more than 12 million listeners in 40 states! Want to hear what they heard? Click here. NPW in print Associated Press reporter Eileen Alt Powell interviewed APA Executive Director Dan Maddux about NPW and ways to maximize one’s paycheck for an article that ran in 134 newspapers nationwide and enjoyed a readership of approximately 9.2 million. NPW Media Partner HRO World included a quarter-page piece on NPW in the July/August issue of its magazine, HRO Today, and featured www.americanpayroll.org as the “Web Site of the Month” in its September issue. The NPW survey is a powerful way to focus national attention on the payroll industry. It also generates interest from the media. For example, USA Today cited a finding from the survey. HRO Today also published the survey results in conjunction with a special feature on payroll in its January/February 2004 issue. Other publications nationwide ran versions of the survey results release that was posted to the newswires. NPW online The Society for Human Resource Management’s HR News Online reporter Karen Robinson included a piece about NPW and the survey in her August 28 posting of “HR News Briefs.” The site averages approximately 185,000 hits daily. The press release introducing the 2003 online survey titled, “The Business of Paying Employees: Workers Asked to Weigh in on Getting Paid In America,” was sent nationally via Business Wire. Several Web sites picked it up immediately, including Yahoo! Finance, CBS MarketWatch, and Lycos, among others. The press release detailing the final survey results was also sent via several different wire services, and was again picked up online by sites such as Yahoo! Biz, Excite Money, and Lycos Finance. NPW press releases APA’s public relations staff helps to publicize NPW by sending out press releases to the media. To see the release sent publicizing the online survey, click here. To see the release sent to publicize the survey results, click here. NPW sponsors ADP, Paychex, and Ultimate Software also sent out press releases about their companies’ participation in NPW. News Archive Office of Child Support Press Conference-video Real Player Windows MediaPlayer |
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Continuing
the MyPaycheck initiative's mission to educate America's workers
on how to maximize their paychecks using pre-tax deductions,
NPW Diamond Sponsor ADP partnered with APA to produce a video
news release to run nationwide during National Payroll Week.
As
part of its MyPaycheck initiative, NPW Diamond Sponsor ADP
teamed with APA to produce an informative video news release
(VNR) on maximizing your paycheck. The VNR ran nationwide
during National Payroll Week 2003, reaching a potential total
audience of more than 3.5 million. 
  
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Founded by the American Payroll Association. |
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